A growing body of research suggests that the effects of SEO on a site’s overall performance vary widely from site to site and depending on the user’s preferences. To combat this issue, we came up with a set of five SEO best practices that can benefit virtually every website.

 

We also recommend reading the recent 2012 edition of our popular book A Guide to SEO, in which we give you everything you need to know to become an expert in your own niche.

Top Blogs

If you know your niche and need to grow your readership, search engines love long-form content. However, you should make sure to add relevant posts and images to your content before pushing it to search engines.

According to experts from a great SEO company, a good website does not only carry your name and website address, but also acts as a means of promoting yourself. Therefore, adding at least a couple of links to your website on other sites will result in a much higher number of people being attracted to your website.

Make sure that every post on your website is useful, useful, useful. If there are a couple of articles that you believe deserve more attention, consider promoting them via social media. This will give your audience an incentive to share your content.

E-Commerce Store

It’s a well-known fact that the top results on search engines come from providing relevant content. That’s why Google prioritized pages related to “best in restaurant” over others, and why it still takes a long time before it finds a match.

One way to ensure that you rank well for any keyword is by designing a store with a compelling and unique product that clearly distinguishes itself from other similar products. This could include adding a logo, an interior design, or whatever additional information your product or service provides that would distinguish it from others.

You also have to make sure that your website works with the e-commerce system in place on the site. Otherwise, it won’t be able to promote your products to potential customers.

Expectations of Readers

I’m sure you’ve noticed that your website can rank well for specific keywords in the search engine, but can’t push those results to the top page. Even if you know that your website is relevant to a specific keyword, that doesn’t mean that your website deserves to rank at the top. When people are browsing online, their expectations are just that: expectations.

What you are trying to show readers is a valuable piece of information that would actually lead them to a buying decision. If you want to engage readers and get them to continue reading your content, you must meet their expectations in the long run.

It’s easy to get caught up in how a certain post has performed on the search engines. There are several aspects to consider, such as popularity, relevancy, and reputation.