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Fagermeilter

This would be a really good add-gone-bad, were it not so potentially offensive. A while back I was shopping at Meijer, when I came across the above sale ad for Jägermeister. The poor chap writing the ad was obviously not familiar with the Gothic script, so letters 'J' and 'long s' got transmuted into 'F' and 'l'. The umlauts, not surprisingly, got lost altogether.

Jägermeister has somewhat of white-trashy reputation in the US, so there is a chance that the Meijer employees tried to make it seem more fashionable by changing its name into something, like, totally gay. Like totally.

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